Next Steps
Second Step: Create and Develop Podcast Series Webinar Series White Paper: Business Case for Marketing Content Repositories in the Enterprise

Plan and Budget

With our Global MRM solution, organizations can align business goals and marketing plans with measurable objectives. We can also provide visibility on forecasts and commitments.

Our Global MRM solution provides value by enabling you to:

• Manage marketing spending and commitments – Forecast spending on various marketing programs, manage commitments to vendors, and track spending and invoices. Our Global MRM solution integrates with existing financial systems to eliminate departmental duplication.
• Define, monitor, and track marketing plans – Identify sources of funding for each marketing program or integrated campaign and capture all marketing parameters such as products, target customer segments, marketing channels, distribution channels, marketing objectives, expected and actual results, and execution timelines. This information automates the creation and updates to the marketing calendars and is used to generate a variety of marketing reports.
• Track marketing effectiveness and return on investment (ROI) – Associate marketing objectives and expected results for each marketing program and campaign. Combined with the collected financial information, this is used to generate marketing effectiveness reports and calculate ROI for each marketing program and campaign.